During pregnancy, skin changes and becomes more sensitive, with melasma, dryness and heightened reactivity appearing. But not all actives are safe for the baby. Here is a practical guide to a safe routine that preserves your skin without risk.
Actives to avoid during pregnancy

- Retinol and retinoids: linked to fetal malformations.
- Hydroquinone: strong lightener, contraindicated.
- Kojic acid: avoid as a precaution.
- High-dose salicylic acid: avoid high concentrations (strong BHA).
- Certain essential oils: rosemary, sage in therapeutic concentrations.
Safe and effective actives during pregnancy
- Vitamin C: safe, fights melasma and brightens.
- Niacinamide: safe, evens tone.
- Azelaic acid: safe, treats pigmentation.
- Hyaluronic acid: safe hydration.
- Glycerin and squalane: gentle moisturizers.
- Mineral sunscreen (zinc): safe and effective.
An ideal safe routine: vitamin C serum in the morning + hydrating serum + SPF 50+ sunscreen.
The safe daily routine

Morning: gentle cleanser → vitamin C → moisturizer → mineral SPF 50+ sunscreen (reapply during exposure).
Evening: gentle cleanser → niacinamide or azelaic acid → rich moisturizer. Focus on hydration, as pregnant skin tends to dehydrate.
Extra tips
Drink plenty of water, eat a balanced diet and avoid heavily fragranced products. Skin can become more reactive: test any new product on a small area first. For a complete safe routine, try our Essential Hydration Duo. Consult your doctor before any new product.